RoleSenior Designer, Art Director
Period2021-2023
AgencyWITHIN
Campaign design, performance analysis and photoshoot directive for The North Face. The existing brand identity and design system were chllenged and tweaked, which allowed for a twist on the brand’s familiarity while keeping its fundamental values at the core of each campaign.
Main campaigns — Back to Campus | Back to School | Discover your Trail | Spring Snow | Fleece | Thermoball | Parkas | Rainwear
Main platforms — Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, YouTube, Spotify, Google Performance Max, Waze, Locala, Display, OOH, Print.